This proposal delivers on the political commitment by President von der Leyen, who announced in her political guidelines for the 2019-2024 Commission “A Union that strives for more” 1, that the Commission would put forward legislation for a coordinated European approach on the human and ethical implications of AI. It is in the Union interest to preserve the EU’s technological leadership and to ensure that Europeans can benefit from new technologies developed and functioning according to Union values, fundamental rights and principles. In light of the speed of technological change and possible challenges, the EU is committed to strive for a balanced approach. However, the same elements and techniques that power the socio-economic benefits of AI can also bring about new risks or negative consequences for individuals or the society. Such action is especially needed in high-impact sectors, including climate change, environment and health, the public sector, finance, mobility, home affairs and agriculture. By improving prediction, optimising operations and resource allocation, and personalising service delivery, the use of artificial intelligence can support socially and environmentally beneficial outcomes and provide key competitive advantages to companies and the European economy. Artificial Intelligence (AI) is a fast evolving family of technologies that can bring a wide array of economic and societal benefits across the entire spectrum of industries and social activities. This explanatory memorandum accompanies the proposal for a Regulation laying down harmonised rules on artificial intelligence (Artificial Intelligence Act). ![]() Reasons for and objectives of the proposal Often people reading in their own interpretations in movies, music etc, and believe they are being misled.1.1. Beatles was thought to put "backmasking", messages phonetically reversed, on their Revolver-CD. ![]() Judas Preist was accused of deliberately try to make youth commit suicide. In music, many bands have been accused of putting subliminal messages in their songs. In Lion King, there are some clouds which form the word "SEX" when Mufasa dies. Several Walt Disney cartoons were accused of containing hidden sexual meanings, such as in The Little Mermaid or Lion King. Other Claimed Stunts With Subliminal Messages If it is not possible to check it or if the results are different, scientist often don't recognize the discovery as important until there is further evidence. This means that they will check if they get the same finding using the same methods. If you make an important discovery or break-through, you can be sure of one thing: Others will always try to replicate your experiment. The scientists will almost certainly never be taken seriously again by the community or the society. Science loses credibility and many hours of scientific work are lost. It is a big problem for the science and for the scientists involved. There is no evidence that it can persuade people to behave or think very differently from what they would in the long run.įrom time to time there have been scientists or con-scientists claiming to have done experiments they never have done. ![]() Later research showed that subliminal advertisement ( priming) can have some small and short-lasting effects. With subliminal messages, it was supposedly even worse: people would think that the advertisement was actually something THEY thought of and wanted, not an advertisement, and thus making it far more likely that people buy the item. It is well known that advertisement work better if the person does not perceive it as advertisement. So it would be much harder to determine that this is an advertisement trying to persuade me. Vicary claimed that your brain will notice the message, but not your consciousness. So we just watch the movie and think that did not see any hidden messages. The words, phrases, or images also can be displayed somewhere on the screen where we would not normally direct our attention. In a visual presentation such as a normal movie, words, phrases, or images are shown quickly in between the frames of the movie - faster than we can notice consciously. The most normal presentations of subliminal messages are visually or by audio. These are forms of messages which escape our conscious perception, but reach through to the brain unconsciously.
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